πŸ“Š Koalendar + Facebook (Meta) Pixel

Connect Koalendar with Meta (Facebook) Pixel to track how visitors from your Facebook ads interact with your booking page. This helps you measure ad performance and track important actions like form submissions and scheduled events.

For example, you can:

  • Track visits and actions on your booking page
  • Measure conversions from Meta ads to Koalendar events

In this article


πŸ”‘ Step 1 – Get your Pixel ID

  1. Open Meta Events Manager.
  2. Choose your Pixel data source.
  3. Copy your Pixel ID (a 15‑digit number).

Need help? See Meta’s official guide.


πŸ”— Step 2 – Connect Meta Pixel to Koalendar

  1. Sign in to Koalendar and click on your profile β–Έ Integrations.
  2. Select Google Analytics.
  3. Paste your Meta Pixel ID, then Save.

Tip: Running ads for multiple brands? Create a separate Koalendar account for each Pixel.


🎯 Events sent to Meta

Koalendar fires these five custom events:

Event name When it fires
invitee_public_page A visitor lands on your public booking page
invitee_booking_page Invitee visits your booking page
invitee_select_day The invitee selects a date on the calendar
invitee_select_time The invitee picks a time slot
invitee_booking_created A booking is successfully scheduled

⭐ Mark bookings as conversions

  1. In Events Manager, open your Pixel and go to Events.
  2. Find invitee_booking_created in the event list.
  3. Toggle Mark as Conversion.

Meta Ads Manager will now optimize and report against completed bookings.


πŸ‘€ View events in Events Manager

  • Test events – Send test traffic and verify events in real time.
  • Overview β–Έ Activity – See daily totals (may take up to 15 minutes to populate).

Pro tip: Install the Meta Pixel Helper Chrome extension to debug directly in your browser.


πŸ› οΈ Troubleshooting

  • To create custom conversions, verify your events in Meta Pixel. Learn more.
  • The Meta Pixel Helper can help you troubleshoot errors.
  • Firefox may block Pixels by default. For best results, recommend visitors use a browser like Chrome.
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